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Experience

A decade across startups, institutions and agencies — moving from web development into strategy, and from execution into systems.

Apr 2024 — Present
Bari, IT

CMO & Co-Chair · Qubitdata

Deep-tech startup · geospatial analytics, GIS & AI

Owned brand, positioning and go-to-market for a deep-tech AI startup from zero — across real-estate, construction, public administration and finance verticals.

+2300% Impressions +600% Page views +400% Followers 1st Revenue
  • Defined product positioning, brand identity and market segmentation.
  • Built the full digital presence and go-to-market engine from scratch.
  • Coordinated cross-functional teams across marketing, product, UX and engineering.
  • Designed data-driven frameworks for customer discovery, pricing and product validation.
  • Secured selection into Web Marketing Festival, EU Startup Summit, Intesa Sanpaolo enterUP and CTE Bari.
Jun 2022 — Present
Bari, IT

Administrative Officer · Edilcassa di Puglia

Bilateral construction-sector fund · admin, comms & digital transformation

A hybrid role bridging administration, communications and digital transformation — turning fragmented manual processes into unified, measurable workflows.

+250% Engagement −40% Response time −60% Manual work ~10h Saved / week
  • Unified website, social, newsletter and direct channels into one consistent system.
  • Digitalised internal procedures and documentation, cutting manual workload by 60%.
  • Designed information campaigns: service adoption +35%, repetitive support requests −50%.
  • Introduced AI-assisted tools for content, targeting and internal comms — saving ~10h/week.
Jan 2020 — Dec 2022
Bari, IT

Chief Digital Officer · Edilpi Costruzioni

Construction company · sustainable building

Led digital transformation across marketing, operations and workflow management.

+50% Inbound leads CRM & automation
  • Introduced data-driven marketing and implemented CRM & process automation.
  • Coordinated website redesign, content production and lead-generation projects.
  • Guided cross-functional teams to adopt new technologies aligned to business goals.
2016 — Present
Remote & Bari

Digital Consultant & Founder · GoDigix

Consulting practice · strategy, growth & digital for SMEs and startups

My own consulting practice — strategic guidance on branding, digital marketing, UX and product across B2B and B2C.

20+ projects delivered
  • Designed and launched websites, e-commerce platforms and lead-generation funnels.
  • Planned and executed paid media (Google, social) and SEO to drive qualified traffic.
  • Collaborated with designers and developers for cohesive, measurable brand experiences.
2020 — 2023
Remote

UX Designer & Marketing Strategist · écom

Digital agency · e-commerce & web

Designed user-centred websites and funnels focused on conversion and scalable architecture.

€120K ad budget 10+ clients
  • Built brand strategies, visual identities and content plans across fashion, retail and tech.
  • Managed social, email and influencer collaborations to drive awareness and sales.
  • Integrated analytics and testing to continually refine UX and performance.
Earlier roles
Key Account & B2B Sales · Maldarizzi Automotive2022–23
CIO · CASIR2022–23
Co-Founder & COO · LNA Store2021
Web Developer · Code Architects2019
// brand · growth · data · ai — connected into one system Let's Talk
Let's build something that scales. Download CV